Follow Us

Author: Lisa Patz

Means preparing in the winter   A few years back, my family and I prepared to sell the home we thought we would live in forever. A bad boss led to an unforeseen job change. The kiddo’s school didn’t offer what we needed. In just weeks, we...

Using content marketing to entice and retain residents   If you’ve been poking around, searching for the best way to promote and market your property, you’ve probably come across a lot of current buzzwords like story-driven marketing, content creation, and starting with Why. The marketing world is...

And how to dig yourself out of the mess   You would think that by the fifth or sixth time I’ve moved houses or apartments I would have some idea of what I’m doing. Turns out I don’t. But I learned from my mistakes and you can...

Working from home with accountability   Whether you’re a solopreneur hanging your shingle over the garage door, or a startup CEO employing a remote staff, there are a handful of things you can do to create a culture of accountability that all but eliminates the physical distance...

A few simple steps to save you from disaster   We lived in the mountains, but snow wasn’t a given. Each year we might get a few inches or a foot or two, but only for a week, and then it was back to rain and wind....

Paid promotion and earned media tips   Since the economic recovery began, competition for residents has heated up. In towns and cities across America, more and more units enter the rental and leasing market every year. Boomers retire every day, moving into condos and apartments in the...

And it’s not your fault if things get out of hand   I was having drinks with a good friend the other night. He mentioned his mother’s house when we were talking about how much junk we acquire in our day to day lives. “I don’t like...

The new economy has reshaped the service industry   It’s only a slight overstatement to say that a business is a living organism. In its early years, a company is reliant on assistance, advice, and care in order to make it. As it grows, other organisms come...

Offering the right event for your residents   There is a scene in the now-finished American version of The Office in which the staff is killing time in the Dunder Mifflin parking lot because a fire broke out in the breakroom. A large red fire engine flanks...

Sometimes you have to go it alone   I was fresh out of college. I put in a year in the retail industry and when I got into management, it was time for my own place. My folks still lived in town that year. They gave me...